Lea tried to do exactly as you said in the Word document. She chose a font that would give a “luxury feel” (it is the same one for all 3 options).
Lea made the drawing of the plant herself. So this would be really unique to your brand. This beautiful light green is modern and slick. The “A” on top would be the monogram of your brand (she noticed many brands do like this).
Lea came up with a description for the Equisetum Arvense: more commonly called “Horsetail”, this primitive plant has medicinal properties thanks to its mineral components.
Lea went to the shop and analysed the boxes of Diadermine, Nivea, Mixa, Labell and L’Oréal.